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EFF is a kick-ass digital and online rights non-profit. One of the more radical of all the ads I've developed, "Fair Play" is a music file-sharing campaign appearing in Rolling Stone, Spin, Blender, PC Gamer and Computer Gaming magazines throughout the summer and fall. You'll also see site copy and other branding for EFF below.
June 8, 2003, Sunday New York Times:
"In Fight Over Online Music, Industry Now Offers a Carrot"
– Amy Harmon
EXCERPT: For its campaign, the group has paid for an advertisement to be published in Rolling Stone and other publications next month, showing five people standing in a lineup with headphones on. ''Tired of being treated like a criminal for sharing music online?'' it reads. ''Filesharing is music to our ears.''
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"Fair Play" Banner Ad
Copy, creative direction – Coming Soon!
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EFF Home Page
Wrote copy, directed illustration.
Wrote new masthead tag:
"Defending Freedom in the Digital World"
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